AIHR new publications
  • publication: 5 January 2021

AIHR new publications:

Legrand, W., Cavagnaro, E., Robert Schønrock Nielsen and Dubrocard, N. (2021) Sustainability without limits: Strategic and operational innovations in the hospitality industry, in Gardini, M.A., Ottenbacher, M.C. and Schuckert, M. (eds.) Routledge Companion to International Hospitality Management, Part III, Chapter 13, pp. 161-172



For scientists and, to a certain extent, politicians as well as society at large, ‘climate change’ is the new metanarrative.  The challenge faced by all human society is the new storyline with the potential to unite. Traditional thinking is anchored in a very conservative approach to managing sustainability based on the 3Rs of reducing, recycling and reusing – de facto, a ‘sustainability with limits’ based on ‘restraint, constraints and moderation’. However, three decades of implementing a ‘sustainability with limits’ has shown limited results towards more sustainable operations. New technologies allow for a switch in the approach to a ‘sustainability without limits.’ Thus this chapter explores the possibilities of hotel owners and operators adopting radical innovations as a method not only to mitigate and adapt to impacts of climate change but also to harness an impactful strategy in relation to sustainable development. Beyond reducing carbon dioxide emissions or mitigating food waste production, the next trend among the most innovative hotels is to become powerhouses for what we label as ‘production of sustainability’ to the surrounding society.

To get access:ønrock-nielsen-nicolas-dubrocard/e/10.4324/9780429426834-17


Menezes, V. de Oliveira and Cavagnaro, E. (2021). Communicating Sustainable Initiatives in the Hotel Industry: The Case of the Hotel Jakarta Amsterdam. In Brandão, F., Breda, Z., Costa, R., & Costa, C. (Ed.), Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals, pp. 224-234. IGI Global. http://doi:10.4018/978-1-7998-5691-7.ch013



This study aims to gauge how to communicate sustainable initiatives in hotels, based on guests’ percep- tions, using the Hotel Jakarta Amsterdam as a case study. It was employed empirical research conduct- ing semi-structured personal interviews with hotel guests by a non-probabilistic sample. Guests were randomly approached in the lobby of the hotel during August 2019. According to the data, ‘A description on the digital distribution channels, such as Expedia, Priceline,, etc.’; ‘Signs inside the guestroom’; and an ‘Informal chat by an employee when you check-in’ were, by guests’ perception, the favourite ways to communicating the sustainable initiatives developed by the hotel.

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