- publication: 19 September 2016
Applied Multivariate Analysis – Summer School University Utrecht
by John Hornby and Dr. Sjoerd Gehrels
This summer from the 15th – 27th August, John Hornby member of the Research Group Innovation in Hospitality undertook the Applied Multivariate Analysis course at Summer School, University Utrecht. The aim of taking this statistics course was three fold. Firstly, it is a requirement for John’s PhD, secondly it would give John the necessary extra knowledge to teach on the new ‘Understanding Research Module’ in the Stenden HMS BBA programme, and thirdly it would make a service available from the Academy of International Hospitality Research’s Professorship Innovation in Hospitality to staff and students who wish to collaborate on publications that involve complex statistical analysis.
The Summer School Statistics Course offers hands-on experience using SPSS for the most frequently encountered multivariate statistical techniques in the social and behavioural sciences. The emphasis was on applying multivariate techniques using PSS, and on how to interpret SPSS output in substantive terms. The course was not aimed at discussing the mathematical details (i.e Matrix Algebra and Curve Derivatives) of the techniques (it is explained but not mandatory to derive or prove formula). Many research questions in the social and behavioural sciences are investigated using statistical models. In the Summer School course the focus was on applied multivariate analysis, simple and factorial ANOVA, interaction effects, repeated measures ANOVA, ANCOVA, MANOVA, MANCOVA, multiple linear regression analysis (including the use of dummy variables), logistic regression analysis, and exploratory factor analysis. The book used in the course was Andy Field’s (2013), Discovering statistics using IBM SPSS, London: Sage (fourth edition). John reported to have obtained from the course: hands-on experience using SPSS for the most frequently encountered multivariate statistical techniques in social and behavioural science research.
Other courses John followed at this Summer School include Multi – level modelling and introduction to SPSS. As part of the PhD process John has also received an introduction to the program Latent Gold 5.0 and has access to this program if needed. If one of the students or colleagues has data that requires analysis for publication or would like to discuss any of these techniques please contact John Hornby to set an appointment (available Mondays or Tuesdays weekly). For more information about the Summer School in the University of Utrecht please visit: https://www.utrechtsummerschool.nl/courses/social-sciences/applied-multivariate-analysis and for more information about the Academy of International Hospitality Research and John’s role within the Professorship Innovation in Hospitality (UAS Professor, Dr. Sjoerd Gehrels) please visit: http://www.stendenaihr.com/media/77/NL/algemeen/original/Research_Group_member_John_Hornby.pdf