Beeronomics Conference 2019, Pilsen, Czech Republic

Between 11^th to 14^th of June I attended the Conference on Beer Economics (Beeronomics) at University of West Bohemia in Pilsen, Czech Republic. The Conference was organized by The Beeronomics Society with the local organizers Faculty of Economics of University of West Bohemia in Pilsen and Department of Economic Policy of Slovak University of Agriculture in Nitra. The society aims to provide a platform for academics, practitioners and researchers investigating trends and driving forces in the production, consumption and distribution of beer at a regional, national and global level.

The conference included a wide array of research from the field of economics, law, policy, marketing and consumption, industrial organisations, innovation management, health and well-being and others. One of the key-notes was given by Professor Jo Swinnen, from University of Leuven on  A Comparative and Historical Analysis of Changes in the Brewing Industry.

In this context Radu Mihailescu presented a working paper developed with Va Linh Su, a student in the Master Programme.

The name of the paper/presentation is:

Identifying the factors that affect the motivation of tourists of attending the Heineken Beer Festivals in Ho Chi Minh, Vietnam

The presentation was received with much interest and opened many possible collaborations in research and development for the incumbent course of Beer Brewing Management. The next conference is set for 2021 and one of the four candidates for hosting it is NHL-Stenden through AIHR in co-operation with Wageningen University. More information can be found on the following website: https://beeronomics2019.zcu.cz/about