Invitation to participate to the online ITB in Berlin
  • publication: 2 March 2022

Please find hereby an invitation to participate to the online ITB in Berlin by our colleague professor Willy Legrand:

Dear colleagues and friends,

Amidst the current geopolitical crisis, the latest IPCC report was launched yesterday, we face twin threats  - and they are related.

What this all means for the domestic and global travel, tourism and hospitality sectors will be intensely discussed at the 2022 ITB Berlin which is Online, Live and with Free Registration! (


March 8th is all about the Future of Travel and Resilience;

March 9th about eTravel and Technologies

March 10th about Responsible tourism, Sustainability, and Regeneration

Attached are examples of panels taking place on the morning of March 10th, but do check the programme for the full line up. All sessions are LIVE with the opportunities to connect with friends and fellow industry leaders.

To academic colleagues: this might also be of particular interest to your students.

With warm regards,


Department of Hospitality, Tourism and Event Management



Senior Convention Director: ITB Berlin Convention

Co-Host: HospitalityNet’s World Panel on Sustainability in Hospitality

Lead Author: Social Entrepreneurship in Hospitality: Principles and Strategies for Change, 1st edition, 2020 Routledge

Lead Author: Sustainability in the Hospitality Industry: Principles of Sustainable Operations, 3rd edition, 2017 Routledge, 4th edition release Spring 2022

Guest Editor in Chief: The Hotel Yearbook: Sustainable Hospitality 2020 – Available for Free Download

Chair: ICHRIE SIG Sustainability & Innovations

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