- publication: 3 September 2021
We are pleased to inform you that Dr Lucia Tomassini just got the paper 'Organisational Effectiveness for Ethical Tourism Action' published in the Journal of Sustainabile Tourism.
This paper explores how small tourism firms driven by an ethical approach to tourism narrate their organisational effectiveness. The study frames the ethical approach articulated in the first-person accounts of these firms’ owner-managers using Aristotle’s notion of phronesis, that is the process of identifying “good” actions consistent with living well and with an ethical telos. The research consists of a narrative approach via unstructured interviews with owner-managers of small Italian tour operators, members of the Italian Association of Responsible Tourism (AITR) and, as such, driven by an ethical approach to tourism. The research findings disclose an organisational effectiveness largely rooted in a personal intuitive disposition gained by practical first-hand experience, personal knowledge, and a moral concern for the achievement of public wellbeing.